Análisis de contenido de la representación de la administración pública en los medios masivos: evidencia de Rusia

  • Elena Vasilieva
  • Mariia Rubtcova

Resumen

Este artículo presenta un estudio sobre la opinión de los medios de comunicación masivos sobre la efectividad del servicio público en la República de Sakha (Yakutia), Rusia. Para ello hemos considerado dos diarios impresos de dicha república: el “Yakutia”, órgano oficial del gobierno, y el diario “Yakutsk vecherny” como el medio opositor en 2011, y en 2013, año en el que hubo elecciones para la Asamblea estatal (IITumen). El estudio se ha realizado siguiendo el método de análisis de contenido. Los resultados muestran que los medios de comunicación están evitando señales positivas o negativas y se inclinan por afirmaciones neutras. Esto podría evidenciar que en la sociedad no hay una visión clara sobre el papel y la contribución del servicio público en los resultados del desarrollo socioeconómico. La legitimización del servicio público sigue siendo mínima.

Biografía del autor

Elena Vasilieva
Elena Vasilieva is Leading Researcher in Academy of sciences of Republic of Sakha (Yakutia), Russia. She got her Candidate Degree in St.-Petersburg State University, Russia, in 2003. Her main research area is civil service and public administration. She is the author of 48 papers and articles, and Management of social potential of civil service (2014). Also she is interested in the study of human capital in government and conceptualisation in corpus linguistics. 
Mariia Rubtcova
Mariia Rubtcova is Associate Professor in the Department of Social Management and Planning at the Saint Petersburg State University, Russia. She got her Candidate Degree in St.-Petersburg State University, Russia, in 2001, and got her Doctoral Degree in 2011 in Herzen State University.Her main research area is an interdisciplinary approach to manageability. She is the author of Sociological Theory of Manageability (Book house, 2010) in addition to approximately 50 papers and articles. She is also interested in the study of identity as socio-communicative practice in national and professional spheres.

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Publicado
2017-09-14
##submission.howToCite##
VASILIEVA, Elena; RUBTCOVA, Mariia. Análisis de contenido de la representación de la administración pública en los medios masivos: evidencia de Rusia. Perspectivas de la Comunicación - ISSN 0718-4867, [S.l.], v. 10, n. 1, p. 109-118, sep. 2017. ISSN 0718-4867. Disponible en: <http://mediosymovimientossociales.cl/index.php/perspectivas/article/view/695>. Fecha de acceso: 19 oct. 2017
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